The Festival offers a range of advertising opportunities across its suite of publications.

The Program Guide is the centrepiece of our extensive marketing campaign and is considered the single most important information tool for our audience with over 85% of our audience getting their Festival information from it. With a shelf life of four months and a massive circulation of 340,000 copies, few publications offer better advertising value.

Source: ABC audit report, national consumer magazines, Jan-June 2008

Circulation: 340,000
Distribution:
240,000 to be inserted into The Age
50,000 by direct mail
30,000 to Festival venues and Ticketmaster outlets
20,000 to major Melbourne cultural precincts