Each October for 16 days and nights hundreds of thousands of people from all over the world converge on Melbourne as it becomes the national ‘epicentre’ for the arts as Melbourne Festival takes over nearly every corner of our city.

Melbourne Festival attracts a large, loyal and engaged audience. We provide a direct line to the Melbourne market delivering unparalleled market share of Melbourne’s arts and cultural scene.

Whether you’re seeking to attract new customers, enter a new market, launch a new product or service (or reposition an existing one) the Melbourne Festival provides a dynamic engagement vehicle for your brand.

Our Development team takes a collaborative approach to partnership to create memorable experiences that connect your brand with our audiences to deliver great returns on investment.

“We are delighted to partner with the Melbourne Festival – an iconic activity of Victoria – especially under Brett Sheehy’s inspired, always bold, artistic leadership. Brett’s approach to programming reminds me of FOXTEL – pushing the boundaries whilst respecting the audience in a way that is always striving to innovate, grow supporters and drive effective outreach to a wider public. It promises to be a great partnership which we trust will grow and flourish over the coming years. All power to Brett, his team and the 2009 Festival program – may many flowers flourish!”

KIM WILLIAMS AM, CEO Foxtel