Each October, Melbourne Festival takes over our city, and for 16 days and nights Melbourne is the national ‘epicentre’ for the arts where hundreds of thousands of people from all over the globe converge.

Attracting a large, loyal, and engaged audience, Melbourne Festival provides a direct line to the Melbourne market, delivering unparalleled market share of Melbourne’s arts and cultural scene.

Whether you’re seeking to attract new customers, enter a new market, launch a new product or service (or reposition an existing one), Melbourne Festival can provide a dynamic engagement vehicle for your brand.

Our Development team takes a collaborative approach to partnerships to create memorable experiences that connect your brand with our audiences to deliver great return on investment.

“Following the success of the 2010 Melbourne Festival, FOXTEL is proud of our continued support as principal partner in 2011. Once again, under the inspired leadership of Brett Sheehy, I know his 2011 programming will entertain, delight and challenge audiences. And like last year’s program, and all good art, it will make you reflect on what it means to be human. We look forward to a wonderful Festival in 2011 and working with Melbourne Festival to deliver an experience that is enjoyed by as wide an audience as possible.”

KIM WILLIAMS AM, CEO Foxtel